Ubisoft has confirmed the Prince of Persia franchise is considered “paused” for now.

Speaking with IGN, Ubisoft’s Montreal CEO Yannis Mallat said that the franchise is on pause as internal brand management can be a difficult thing:

“Brand management is a tricky thing. It needs people’s attention a lot. I think it is fair to say that, right now, Prince of Persia is being paused. But we said the same thing for some other brands that suddenly popped up because a team is willing to do it.”

Mallat also added that fans shouldn’t be concerned about the future of the franchise, as Ubisoft will reveal details when they have “something new to show”:

“I’m not scared at all for Prince of Persia fans. We’ll find something to entertain them with in the future. Prince of Persia is part of Ubisoft’s portfolio. As a matter of fact, we sometimes iterate on franchises and sometimes we give them time to breathe and time to grow, or time to rest. Prince of Persia is as important as any other franchise for Ubisoft. As soon as we have something to show, we will.”

The last Prince of Persia title, Prince of Persia: The Forgotten Sands, released in 2010 and we loved it.