Sony will overhaul the PlayStation Store with a completely revised design as of October 17th in Europe.

The aesthetic chage will be accompanied by additional functionality and redesigned UI.

The new design follows a “hero” theme, and will give high profile games and their characters appropriate space on the screen alongside other recently released titles.

Pages will scroll from left to right, in a sort of a carousel configuration. The Store’s search ability has also been revised and updated and allows for smart reductive searching as you insert search words.

PSV and PSP devices will also benefit from the upgrade. Additionally, all content for a prticular game will be grouped together, including demos, DLC etc.

It rolls out in Europe first this October 17th. North America gets it a week later.