Sony has confirmed, among other things, that they have indeed filed suit against Jerry Lambert, the actor who plays legendary fictional PlayStation executive Kevin Butler. Kevin has featured in any number of PlayStation brand adverts for Sony over the last number of years and represents one of the company’s most successful marketing tools over the last few years.

It all started when Kevin, real name Jerry Lambert, started to appear in a handful of Bridgestone adverts in the U.S a few months back. Jerry plays a character very similar to Kevin Butler and as such, Sony aren’t happy, ” breach of contract” not happy. In one ad, Jerry can be seen playing a Nintendo Wii.

Sony is suing both Wildcat Creek Inc, a company owned by Lambert, and Bridgestone.

“Sony Computer Entertainment America filed a lawsuit against Bridgestone and Wildcat Creek, Inc. on September 11. The claims are based on violations of the Lanham Act, misappropriation, breach of contract and tortious interference with a contractual relationship. We invested significant resources in bringing the Kevin Butler character to life and he’s become an iconic personality directly associated with PlayStation products over the years. Use of the Kevin Butler character to sell products other than those from PlayStation misappropriates Sony’s intellectual property, creates confusion in the market, and causes damage to Sony.”

Thanks to VentureBeat.