Reggie Fils-Aime has told IGN that the price point for the Wii U will “represent an ongoing great value”.
Speaking at E3, the President of Nintendo America said that while their competitors release machines to a higher price point and work downwards, Nintendo have no intention of doing that, instead opting to give gamers value:
The first thing I would say is we focus on value. So it’s what you get for what you pay, in terms of that overall proposition. Second thing I would tell you is that Nintendo believes in being a mass-market product. Unlike our competitors, when they’ve launched historical systems, to maybe start at a really high price and work their way down, we don’t believe in that. We want to launch at a price that is going to represent an ongoing great value.
You look at the Wii, we stayed at 250 dollars for a really long time. And so we’re going to give that same level of thought to the Wii U. How do we launch at a value that we’re going to be able to sustain for a long time? I think people are going to be pleasantly surprised, if you will, about the way we’re managing the value equation.
Some retailers have jumped the gun and listed the machine for €300 – but we rekon’ that’s a guesstimation at best.