Microsoft and EA Sports have demoed FIFA 13 at E3 2013, demonstrating how voice commands will be integrated into the experience via Kinect.
As it is, Kinect functionality will be limited to voice commands, allowing users to take on a more managerial role. You can undertake substitutions, change formations and issue tactical commands to your team via the Kinect without ever having to open up the start menu or pause the game.
More on this, including a demo of the demo, as soon as it is available to us. Madden NFL 13 will also use Kinect voice commands.