Erm… no thanks.
Sony has patented an application that interrupts gameplay to display an advertisement. The patent, which can be read through this link, could be a way of safeguarding an idea/application, but then again, and with rumours spreading, it could be used to fund a new wave of free-to-play models which include the new downloadable Killzone 3 multiplayer, DC Universe Online and Dust 514 .
Here’s how the patent breaks down:
Will E3 reveal more about this?